Marathon Fitness News

Hospitality, Precor and Marathon Fitness=Success!

Hospitality, Precor and Marathon Fitness=Success!
13 Mar 2017 0 Comments 0 Trackbacks Kim Benz

Marathon Fitness is the only company in Texas & Arizona with full time sales, service and installation departments.

We offer: 

  • Customized Preventative Maintenance program for your newly purchased Precor Fitness equipment.
  • Proudly Made in the U.S.A. in Stock for Immediate Delivery
  • PRECOR product selection that will meet Brand Standards.
  • Complimentary ADA Compliant layout.
  • Professional inside delivery and set up including Personal TV’s from our in house PRECOR certified technicians. 
  • About PRECOR-Amer Sports

    Industry-leading reputation for service excellence rated #1 by the International Health Racquet and Sportsclub Association (IHRSA) members.

    Precor is part of Amer Sports Corporation, one of the leading sporting goods companies in the world. The offering of sports equipment, apparel, footwear and accessories covers a wide range of sports, including tennis, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, tness training, cycling, running, hiking and diving.

    Amer Sports’ strategy emphasises excellence in consumer-centric product creation. Products are designed to improve the performance of all athletes – from beginners to professionals – to help them achieve their goals and provide them with more enjoyment from their activity of choice.

    Amer Sports’ staff  consists of over 7,400 employees operating in 33 countries in 2013. Our shared values support and guide operations around the world. As in competition, success in business requires determination, team spirit, fair play and innovation: qualities we value highly.

    There is a strong brand recognition with Precor on Trip Advisor. 

    Today, many people choose their hotel after reading reviews from the social media.

    “The interesting thing is that a hotel gym can influence non-exercisers as well. If an exerciser has a sub-standard workout experience, he might give a bad hotel review which can deter others from staying there”, Stephen Bruner says.

    The most powerful social media site for travelers is TripAdvisor: over 50% of travelers say they visit Trip Advisor before booking their hotel.

    precor-hotel-fitness-03

    “We have an excellent relationship with Trip Advisor. We are working with them on several content initiatives that include traveler research and content for our P80 touch screen console.”

    “We recently launched a Trip Advisor branded campaign that encourages guests to post reviews and to mention their fitness experience. In fact, Precor is the only fitness supplier with a Trip Advisor relationship.”

    The co-operation has proven to be worthwhile. Guests often mention Precor in their comments.

    “More guests have reported positive comments with Precor than any of our competitors. There is a high correlation between Precor mentions and high guest ratings”, David Diehl says.

    One point in rating can mean a lot of money. According to Trip Advisor, a one-point swing in ratings equals an 11% increase in revenue per available room.

    More information can be found in the case studies on various hotels that Precor is found in here

     

    The right equip can enhance the guest experience. The right brand of equipment will drive traffic to your door and increase repeat business.

    • 55% of business travelers have walked out of a hotel gym due to bad equipment.
    • 25% of business travelers said they would book a hotel if it offered a 24-hour fitness suite.
    • On average, property reviews where “NEW gym equipment” is referenced rate one STAR higher on a five star scale.

    A new Precor fitness center can increase ROI! 

    If a property can increase its review by one point (on a five-point scale) on OTA (On-line Travel Agency) channels, it could increase its prices by about 11.2% and still maintain the same occupancy rates.

    Equipped with trending equipment, the fitness center increases revenue and profits.

     

     

     

     

     

     

    Total# of Rooms
    Occupancy Rate
    Rooms Per night
    Room Rate
    Revenue Per night
    365 days = 1Year
    Net Increase
    Current
    125
    64.2%
    80
    $149.00
    $11,920
    $4,350,800
    With 5% increase
    125
    64.2%
    80
    $156.45
    $12,516
    $4,568,340
    $217,540
    With 7% increase
    125
    64.2%
    80
    $159.40
    $12,752
    $4,654,480
    $303,680
    With 11.2% increase
    125
    64.2%
    80
    $165.65
    $13,252
    $4,836,980
    $486,180

    Out of Order signs can negatively affect Online Travel Agency (OTA) Scores.

    Precor and Marathon Fitness are here for you!

    •  Certified in-house technicians in every market are equipped with fully stocked vehicles for continued support for you and your equipment long after installation
    •  Our extensive part inventory along with quick, reliable responsive service means minimal downtime
    •  We respond to service calls within 24-48 hours and have a 90% success rate of first time fix.
    •  We offer a variety of parts, maintenance and service agreements specifically designed for your preferences

    Information contributed by sale team professional Demariee Anderson (Austin, TX)

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